New Jersey Environmental Digital Library (NJEDL) Flyer
Task: NJEDL wanted to recruit more partners from around the state to preserve their organizations documents and provide wider reach to the public. They needed a print piece that they could bring along to speaking engagements or share via mail or email that would let interested organizations know the benefits of working with NJEDL.
My involvement: I had several meetings with the staff at NJEDL to find out the things that they most wanted people to know and nail down the primary features of the website and the benefits to all stakeholders. Once we had a solid messaging statement, I wrote drafts and worked with the staff on revisions. I also managed a graphic designer who laid out the content.