TOEFL Sina Weibo
My involvement: I developed a content calendar for three months at a time, with two posts per day, which is roughly 120 posts per content calendar cycle. For many of the posts I researched articles, inspirational quotations, English grammar exercises and wrote quiz questions or linked to relevant content that our users might find engaging. I wrote all of the posts in English, and then our team in Beijing translated them into Mandarin.
Result: Our page has more than 55,000 followers who are actively engaged with reposting our content.
TOEFL China Blog
My involvement: Each quarter, I researched various articles, websites, and English-language learning activities that would could write about. I then created a content outline of each post, which was approved by the client, and then I wrote each post, which was translated into Chinese by a partner company.